Evaluation: Target Audience

Who would be the audience for your media product?

My magazine would target quite a niche and selective audience.

My audience are generally between the ages of 19-30. Between C1-D for the social classes. 70%-30% male/female audience split. The audience for this magazine will be national as to showcase british comedy music talent.

Audience profile: This magazine is for the light-hearted music enthusiasts, considering comedy music to be a genuine genre but believing themselves to be a secluded minority. These music enthusiasts will appreciate music in most forms, being rather ecclectic in their taste but having no particular favourites. My artists love to rock out like the models on my cover but prefer the comedy and social interaction that comes with it. Many of my audience will not attend music festivals or gigs but instead watches them online. They have a dependance on technology to bring them what they want to see because they are never truely sure what musical taste they favour. My magazine will apeeal to this audiecne because it is all about the minority stepping out of the shadow of bigger acts and proving that this genre can be just as sucessful once the audience prove they are a genuine gap in the market waiting to be filled.